Project: New England REZ - Place Management

Supporting delivery of NSW’s largest planned renewable energy zone.

Client: EnergyCo

Project Dates: November 2024 - ongoing

Services Delivered:

  • Landowner engagement

  • Place Manager engagement strategy development

  • Communications planning

  • Landowner constraints mapping

  • Community engagement and collateral development

The Challenge:

The scale of the project has already resulted in local landowners being flooded with energy generation developers trying to gain access to land, creating a lack of trust in the energy transition and fuelling community fear based on the cumulative impact of multiple solar and wind farms being proposed in the same ‘backyard’. Misinformation and concern have given rise to special interest groups opposing individual projects along with the REZ. The energy transition is driving major divisions between individual community members who support and those who oppose renewable development and associated transmission development. For the NE REZ, the intensity of the energy transition, the volume, and the risk of inconsistent approaches to community and stakeholder engagement by these projects creates additional complexity to an already challenging engagement and community acceptance task.

Our Approach:

Social Atlas is currently providing expert regionally- based consultants to work as embedded Place Mangers for the project, serving as key contact points for landowners, near neighbours and community action groups, and providing strategic advice and support to ensure landowner and community needs are heard and met.

Place Managers work to understand the fabric of the community, its conflicts, tensions, and varying perspectives, to act as an independent and ongoing point of contact for affected landowners during project refinement and throughout the property acquisition process.

Early engagement focused on understanding landowners' perspectives about the project and developing a robust constraints mapping process. Through this process, Place Managers worked with landowners to identify, understand and visually represent property-specific opportunities, constraints and concerns, highlighting areas of overlap and potential conflict to support more informed project decision making and design refinement.

As the project progresses, the role of the Place Managers will evolve to support landowners through the acquisition process. Unlike Acquisition Managers, who focus on the technical, legal and procedural aspects of acquisition, Place Managers provide additional personalised support tailored to individual circumstances. Their role is to ensure landowners have a clear, accessible and trusted point of contact from the earliest stages of engagement, helping them navigate project information, understand available processes and services, and communicate their concerns and priorities throughout the project lifecycle.

Our locally based team are sensitive to the impact that the layers of engagement have on communities already concerned about the impact of the energy transition. They are responsible for representing EnergyCo in the region of the project and for establishing and maintaining positive relationships with both landowners and the community that build support and acceptance and help to facilitate project delivery.

Operating within the wider Property team they work closely with the Community and Stakeholder Engagement team and interface with other specialist project teams, to facilitate information flow, identify any potential landowner issues and to develop coordinated and prompt responses to minimise and mitigate risks to project delivery.

The Place Managers also regularly attend a range of community events, including information pop ups and rural and regional shows, sharing information, and helping to translate the technical complexity of the project to ensure landowners and other stakeholders can make more informed decisions.

Most recently our team have also been supporting the Port to REZ investigations, which consider the most suitable low-impact route for vehicles transporting over-sized equipment from the Port of Newcastle to the NE REZ. Place Mangers are working closely with landowners and communities along the proposed corridor to understand emerging concerns and ensure early issues are captured before formal acquisition activities commence. This work is critical to identifying localised constraints, facilitating early conversations about potential impacts, and ensuring that insights from landowners feed directly into route refinement and technical assessments.

Project background:

The New England Renewable Energy Zone (NE REZ) project includes more than 380km of transmission lines, four energy hubs and proposed transport corridors collectively covering 10 local government areas. The largest planned REZ by capacity, it has been declared a critical state significant infrastructure (CSSI) project by the NSW Minister for Planning and Public Spaces as it is considered ‘essential for the State for economic, environmental or social reasons’.

To facilitate the regulatory approvals required for this complex project's delivery, there is a need to build and maintain trusted relationships with key stakeholders; including landowners and members of the community in the New England region to ensure impacts are fully understood and interests are represented and managed fairly throughout the route refinement and easement agreement process.

Project Outcome:

The NE REZ corridor has been progressively refined to a 1km-wide transmission corridor across the length of the project, with a 250m Environmental Impact Statement (EIS) study corridor shared with landowners to provide greater clarity regarding potential impacts and to inform ongoing discussions with EnergyCo. This refinement has been supported by landholder engagement and property-specific constraints mapping, enabling project planning to better consider current land uses and landowner concerns.

Place Managers will continue to work closely with affected landholders throughout the acquisition process, helping to identify and understand property-specific impacts, communicate landholder priorities, and support informed decision making as project design and acquisition activities progress.

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